New to Mailchimp? Or just thinking about e-mail marketing and don’t know where to start? In this post, I will cover a detailed beginner MailChimp tutorial and how beginners can use MailChimp to explode their list building.
When I got started list building, things got super confusing fast. E-mail marketing space is flooded with all kind of providers with super cool features, but at the time I had no money so it was an easy decision to go with the free option.
MailChimp offers free service up to 2000 subscribers, which is a lot and by the time you hit 2000 subs you should have figured out how to monetize that list hence it’s easier to transition if you would like to but Mailchimp is pretty awesome.
MailChimp vs other E-mail marketing providers
As your business grows you will definitely need tools with more advanced features like ActiveCampaign, but MailChimp will get you up and running with your e-mail list building.
It’s more like when you are homeless you just need a house with running water, power and wi-fi connection, then as things get better you want a bigger house with smart features. And CCTV etc. Same story here. MailChimp will cover all the bases but as things grow you may want different things depending on where your business is at.
Since am no BS am going to be straight with you when that time comes to get Convertkit.
There is a little learning curve when getting started and that’s why we are here to figure it all out so you can start incorporating e-mail marketing into your business.
Initially it was called lists, basically, an audience is where you store and manage all your contact data. I have noticed most newbies will create multiple audiences like “customers. ‘vendors etc.
Though this is not a problem at all I would encourage you to open only one master audience in MailChimp and then use tags and segments to organize them. This is a best practice that MailChimp recommends as well.
I also think this is the best time to bring the free package limitations of MailChimp. The free account comes with some limitations, for example, you can only create one audience in the free account, hence why tags come in handy, you only get access to the basic templates and you only get single email automation.
Let all these not ruin it for you. The big deal is you can still start building your e-mail list, create simple automation and keep your audience engaged with the free package.
To create an audience from the dashboard you will navigate to the audience tab on your dashboard and create an audience. Basic info will be required when creating an audience like the list name, default name and e-mail as well as a reminder message informing people how they got into your list. Just quick info and you are done creating an audience.
After saving your audience proceed to click on it. This will take you to your main audience page that shows statistics and all. Navigate to the right side under “Manage Audiences” and click on the dropdown. Proceed and click on “Signup forms”. This will allow you to customize the forms for your use.
MailChimp has an amazing drag and drop builder which eases the customization process. Remember to keep things simple when developing the forms. Only include First name and Email address. The lesser stuff you ask of people the more likely they willing to give it to you, so always keep it simple stupid.
Email-only if possible but I find names and email to be great because you can address people personally in the emails hence adding that personal touch to your emails.
I had tackled this a bit on my post on how to get your first 1000 subscribers in 30 days. When creating an e-mail list, you will need to offer people something in return for their e-mail address, this could be a cheat sheet, checklist, webinar, audio, or just about anything that you feel could be of value to your audience.
Once you have created this something of value you need to add it your Mailchimp so that whenever someone joins the list its automatically sent to them. Upload this magnet to your website on your media section and copy the URL, go back to MailChimp signup form section and click on audiences followed by name of the audience you are sending out the offer to.
Proceed to “Signup Form. “Select “General Forms”. Now, in the dropdown menu, click “Final ‘Welcome’ Email,” and select “Send a final welcome email”. And voila you are all set.
After you are all set up from time to time you will want to send mass email or newsletters to your audience. These are called campaigns and you can send them as frequently as you like.
On your free MailChimp account, you can send up to 10000 emails per month with a daily limit of 2000 emails. You can create and deploy campaigns as. Follows:
Navigate to the “Create campaign button from your dashboard, Select E-mail from the pop-up screen, Give the campaign a name and “Begin”
Use MailChimp’s amazing drag and drop editor to design your newsletter, you will be able to choose a template that works with whatever you are trying to put out. Let your creativity show, chose the best colours and I recommend saving whatever you have designed as a template to be used in your future campaigns.
Follow the easy prompts to finish. Congratulations you just sent out your first E-mail newsletter, you are now on your way to killing it with e-mail marketing.
A/B testing is simply the act of creating two versions of digital assets and showing it to your audience to see which they respond to better. As you start growing you will want to know what your audience likes so you can give them more of that and the only way you know things that work for your audience is to constantly test.
How does this work? Simple. Basically, by creating two digital assets your audience will be s split into half. Say 100 people came through,50 will be shown version A and the other 50 version B. If people in version B convert better than version A then its assumed version B is well optimized and your audience responds better to that.
So, you will stop A and focus on asset B. You will constantly do this to learn as much as possible on what works. This is advanced MailChimp that I do not want to discuss in this post as I was trying to get you up and running but I will do a detailed post about this as well as the use of integrations and reports to take your list building game to the next level.
I’m Tim, I teach online entrepreneurs the profitable action steps for starting and scaling their Youtube channels